Freshness is easy to claim. Trust is harder to show. For Yichao, I built the identity around one ...Freshness is easy to claim. Trust is harder to show. For Yichao, I built the identity around one ...
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Freshness is easy to claim. Trust is harder to show.
For Yichao, I built the identity around one idea:
One shrimp. One source. One standard.
Rather than relying on generic seafood imagery, the visual system makes the care behind the product visible—from aquaculture to the dining table.
Full case study is now on my profile.
What makes a food brand feel trustworthy to you—the product itself or the process behind it?
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started