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Freshness is easy to claim. Trust is harder to show.
For Yichao, I built the identity around one idea:
One shrimp. One source. One standard.
Rather than relying on generic seafood imagery, the visual system makes the care behind the product visible—from aquaculture to the dining table.
Full case study is now on my profile.
What makes a food brand feel trustworthy to you—the product itself or the process behind it?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A fall beauty ad where Iranian saffron meets Chinese goji 🌙
I didn't start with a product. I started with two ingredients from two cultures, and built a whole brand from them: four concepts, down to one ad.
Made end to end with Arti in Lovart 2.0.
This is stunning Lynn! Starting with two ingredients from two cultures instead of a product - that's such a beautiful way to build a brand. Iranian saffron + Chinese goji as fall beauty? The storytelling is so rich! That Overnight Renewal shot with the moon is pure magic 🌙✨
A little studio milestone! 🥹
Recently got interviewed by Breef alongside our brand strategist @Helen Heidel about getting to know your audience, building brands that actually connect with people, and why trying to appeal to everyone might be holding your brand back.
We also talked about sharing your work before it feels perfect, which is definitely advice I need to take myself lol.
Anyway, excited to share this one!
Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?