Vikash Kumar Gupta
Senior Product Designer | SaaS, AI & Enterprise UX | Figma
Before → After: Small UI changes can make a BIG difference.
I redesigned this dashboard with 3 simple goals:
→ Clearer visual hierarchy
→ Better spacing & typography
→ Faster access to key actions
Good UI isn't just about making things look beautiful.
It's about making products easier to understand and use.
What would you improve first?
1️⃣ Layout
2️⃣ Typography
3️⃣ CTA
4️⃣ User flow
Drop your answer 👇
#UIDesign #UXDesign #ProductDesign #Figma #WebDesign #Contra #DesignCommunity
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Project Title
GTBJ Realty – Premium Real Estate Platform for Property Discovery & Investment
Short Description (Contra)
Designed a modern real estate platform that helps homebuyers and investors discover premium residential and commercial properties through a seamless, conversion-focused digital experience. The project focused on improving property search, trust, lead generation, and responsive usability across devices.
About This Project
GTBJ Realty is a real estate consultancy specializing in residential, commercial, and investment properties. The objective was to create a premium digital platform that simplifies property discovery, builds trust with prospective buyers, and generates qualified sales inquiries.
The design combines intuitive navigation, visually engaging property listings, and conversion-optimized inquiry flows to provide a seamless experience for first-time buyers, investors, and businesses looking for high-value real estate opportunities.
The Challenge
The platform needed to solve several user and business challenges:
Complex property discovery
Low user engagement on listings
Need for stronger brand credibility
Simplified lead generation
Mobile-first browsing experience
Clear investment information
Faster navigation across projects
Better presentation of premium properties
My Role
Lead UX/UI Designer
Responsible for:
UX Research
Product Strategy
Information Architecture
User Journey Mapping
Wireframing
High-Fidelity UI Design
Responsive Design
Design System
Interactive Prototyping
Developer Handoff
Design Process
Discovery
Business requirement workshops
Competitor analysis
User research
Real estate market analysis
UX Strategy
Focused on simplifying the buyer journey through:
Better property categorization
Clear navigation
Search-first experience
Conversion-focused CTAs
Trust-building content hierarchy
Information Architecture
Designed a scalable structure for:
Property Listings
Residential Projects
Commercial Projects
Investment Opportunities
Builder Information
Contact & Consultation
Lead Forms
UI Design
Created a premium visual experience using:
Spacious layouts
Modern typography
Elegant property imagery
Consistent card components
Clear visual hierarchy
Responsive design patterns
Key Features
Property Discovery
Browse premium residential and commercial projects with an intuitive search experience.
Investment-Focused Listings
Property pages designed to highlight pricing, amenities, location advantages, and investment potential.
Responsive Experience
Optimized layouts for desktop, tablet, and mobile devices.
Inquiry & Consultation
Strategically placed forms and calls-to-action to encourage consultations and qualified leads.
Trust & Credibility
Sections showcasing company expertise, market knowledge, and client-focused services to strengthen confidence in the brand.
UX Improvements
Simplified property browsing
Improved navigation flow
Enhanced mobile usability
Stronger visual hierarchy
Better lead conversion journey
Faster information discovery
Consistent design language
Scalable component system
Design System
Developed reusable components including:
Color Palette
Typography Scale
Buttons
Property Cards
Search Components
Forms
Navigation
Icons
Responsive Grid System
Deliverables
UX Research
User Personas
User Flows
Wireframes
High-Fidelity UI
Interactive Prototype
Responsive Design
Design System
Developer Specifications
Tools Used
Figma
FigJam
Adobe Photoshop
Adobe Illustrator
Auto Layout
Interactive Prototyping
Results
The redesigned platform helps GTBJ Realty:
Create a premium digital brand presence
Improve property discovery
Simplify the buyer journey
Increase user engagement
Strengthen trust with prospective buyers
Generate higher-quality real estate inquiries
Deliver a seamless experience across desktop and mobile devices
Skills
Product Design
UX Design
UI Design
Real Estate Platform Design
Web Design
Responsive Design
Information Architecture
User Research
User Journey Mapping
Wireframing
Prototyping
Design Systems
Figma
Interaction Design
Conversion Optimization
Landing Page Design
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Expadore
Travel Marketplace & Global Community Platform
Designing a Next-Generation Travel Platform for Discovery, Booking & Community Engagement
Designed a modern travel marketplace that combines destination discovery, curated travel packages, creator partnerships, and business collaboration into one seamless digital experience. The platform helps travelers discover destinations, book experiences, connect with travel creators, and engage with a global travel community through an intuitive, scalable interface.
About This Project
Expadore is an all-in-one travel ecosystem built to simplify how people discover, plan, and book unforgettable travel experiences.
The vision was to create a platform that goes beyond traditional travel booking by bringing together travelers, creators, businesses, and travel partners in one unified experience.
As the Lead UX/UI Designer, I redesigned the entire user journey to improve destination discovery, package browsing, booking flow, partner onboarding, and mobile responsiveness while creating a modern visual identity that reflects trust, exploration, and premium travel experiences.
The Challenge
The platform needed to solve multiple user journeys within a single product.
Key challenges included:
Complex travel package discovery
Multiple user types (Travelers, Creators, Partners, Businesses)
Large content architecture
Conversion-focused booking flow
Mobile usability
Global audience support
Scalable design system
Consistent brand identity
My Role
Lead Product Designer
I owned the end-to-end design process including:
Product Strategy
UX Research
Information Architecture
User Journey Mapping
Wireframing
High-Fidelity UI Design
Design System Creation
Responsive Web Design
Interactive Prototypes
Developer Handoff
Design Process
Discovery
Business workshops
Stakeholder interviews
Competitive analysis
Travel industry research
User behavior mapping
Information Architecture
Created scalable navigation for:
Destinations
Holiday Packages
Travel Communities
Business Partnerships
Creator Ecosystem
User Profiles
Booking Journey
UX Strategy
Focused on reducing friction throughout the platform by:
Simplifying destination search
Improving package comparison
Highlighting visual storytelling
Streamlining inquiry forms
Building trust through social proof
UI Design
Designed a modern travel experience featuring:
Large destination imagery
Editorial-inspired layouts
Clean typography
Modular cards
High-contrast CTAs
Consistent spacing system
Responsive components
Key Features
Travel Marketplace
Curated domestic and international travel packages.
Smart Destination Search
Quickly discover destinations based on interests and travel goals.
Package Detail Pages
Rich galleries, itineraries, pricing, highlights, and inquiry forms.
Creator Community
Travel creators can showcase experiences and inspire travelers.
Business Partnerships
Dedicated onboarding experience for travel agencies and partners.
Responsive Experience
Optimized across desktop, tablet, and mobile devices.
Inquiry & Lead Generation
Conversion-focused forms designed to maximize qualified travel inquiries.
UX Improvements
✔ Simplified booking journey
✔ Improved content hierarchy
✔ Faster destination discovery
✔ Better package comparison
✔ Stronger visual storytelling
✔ Enhanced mobile usability
✔ Scalable design components
✔ Modernized brand experience
Design System
Built a reusable design system including:
Color Tokens
Typography Scale
Button Library
Cards
Form Components
Navigation Patterns
Icons
Grid System
Responsive Layout Rules
Deliverables
UX Research
User Personas
User Flows
Wireframes
High-Fidelity UI
Interactive Prototype
Design System
Responsive Layouts
Developer Specifications
Tools Used
Figma
FigJam
Adobe Photoshop
Adobe Illustrator
Auto Layout
Interactive Prototyping
Results
The redesigned platform provides:
A premium digital experience that reflects a global travel brand
Simplified navigation across multiple user journeys
Better engagement with curated travel packages
Clear pathways for partner and creator onboarding
A responsive interface optimized for travelers across devices
A scalable foundation for future product growth
Skills
Product Design
UX Design
UI Design
Travel Platform Design
Marketplace Design
Booking Experience Design
Information Architecture
User Journey Mapping
Responsive Web Design
Design Systems
Wireframing
Prototyping
Figma
Mobile UX
SaaS Design
Interaction Design
Visual Design
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Project Title
GRSM India – Enterprise Website Redesign for Industrial Printing & Signage Solutions
Short Description
Designed and developed a modern corporate website for a leading industrial printing and signage solutions company. The project focused on improving product discovery, strengthening brand credibility, optimizing the customer journey, and increasing qualified business inquiries through a responsive, conversion-focused experience.
About This Work
GRSM India provides advanced printing machines, signage equipment, and industrial printing solutions for businesses across India. Their previous digital experience lacked a modern visual identity, clear navigation, and a user journey optimized for B2B buyers.
The goal was to redesign the website into a professional platform that effectively showcases products, builds trust, and simplifies the inquiry process for distributors, manufacturers, and commercial customers. The redesign emphasizes performance, responsive layouts, structured product information, and stronger conversion opportunities.
The Challenge
• The existing experience presented several issues:
• Outdated corporate appearance
• Difficult product navigation
• Weak visual hierarchy
• Limited mobile optimization
• Complex inquiry flow
• Low engagement on product pages
• Inconsistent branding
• Poor presentation of industrial products
My Role
Lead UX/UI Designer
• I was responsible for:
• UX Research
• Information Architecture
• User Flow Design
• Wireframing
• UI Design
• Responsive Design
• Design System
• Component Library
• Developer Handoff
• Quality Assurance
Design Process
• Discovery
• Business requirement analysis
• Competitor research
• Manufacturing industry analysis
• Customer journey mapping
• UX Strategy
• Simplified navigation
• Improved category structure
• Product-focused layout
• Faster inquiry journey
• UI Design
• Created a clean enterprise interface using
• White space
• Industrial blue color palette
• Strong typography
• Large product imagery
• Clear CTAs
• Professional layouts
• Responsive Experience
Designed for
• Desktop
• Tablet
• Mobile
Key Features
✔ Product Catalogue
✔ Machine Detail Pages
✔ Corporate Profile
✔ Inquiry Forms
✔ Responsive Design
✔ SEO-friendly Layout
✔ Modern Navigation
✔ Product Categories
✔ Contact & Lead Generation
✔ Brand-focused Interface
Design Highlights
• Modern enterprise visual identity
• Improved readability
• Better content hierarchy
• Faster product discovery
• Stronger brand trust
• Conversion-focused CTA placement
• Mobile-first responsive layouts
• Consistent design system
Tools Used
• Figma
• Adobe Photoshop
• Illustrator
• Design System
• Auto Layout
• Interactive Prototyping
Deliverables
• UX Strategy
• User Flow
• Wireframes
• High-Fidelity UI
• Responsive Designs
• Component Library
• Design System
• Developer Assets
Business Impact
• The redesigned experience helps GRSM India:
• Present a stronger corporate image
• Improve product discoverability
• Generate higher-quality B2B inquiries
• Build customer trust
• Support sales conversations with a professional digital presence
• Deliver a seamless experience across desktop and mobile devices
Skills
Product Design
UX Design
UI Design
Website Design
Enterprise UX
Responsive Design
Information Architecture
User Research
Wireframing
Prototyping
Design Systems
Figma
Web Design
B2B Design
Industrial Website Design
• Interaction Design
• Visual Design
• User Experience
• Mobile Design
• Landing Page Design
GRSM India
Enterprise Printing & Signage Solutions
Corporate Website UX/UI Design
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