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Project Title
GRSM India – Enterprise Website Redesign for Industrial Printing & Signage Solutions
Short Description
Designed and developed a modern corporate website for a leading industrial printing and signage solutions company. The project focused on improving product discovery, strengthening brand credibility, optimizing the customer journey, and increasing qualified business inquiries through a responsive, conversion-focused experience.
About This Work
GRSM India provides advanced printing machines, signage equipment, and industrial printing solutions for businesses across India. Their previous digital experience lacked a modern visual identity, clear navigation, and a user journey optimized for B2B buyers.
The goal was to redesign the website into a professional platform that effectively showcases products, builds trust, and simplifies the inquiry process for distributors, manufacturers, and commercial customers. The redesign emphasizes performance, responsive layouts, structured product information, and stronger conversion opportunities.
The Challenge
• The existing experience presented several issues:
• Outdated corporate appearance
• Difficult product navigation
• Weak visual hierarchy
• Limited mobile optimization
• Complex inquiry flow
• Low engagement on product pages
• Inconsistent branding
• Poor presentation of industrial products
My Role
Lead UX/UI Designer
• I was responsible for:
• UX Research
• Information Architecture
• User Flow Design
• Wireframing
• UI Design
• Responsive Design
• Design System
• Component Library
• Developer Handoff
• Quality Assurance
Design Process
• Discovery
• Business requirement analysis
• Competitor research
• Manufacturing industry analysis
• Customer journey mapping
• UX Strategy
• Simplified navigation
• Improved category structure
• Product-focused layout
• Faster inquiry journey
• UI Design
• Created a clean enterprise interface using
• White space
• Industrial blue color palette
• Strong typography
• Large product imagery
• Clear CTAs
• Professional layouts
• Responsive Experience
Designed for
• Desktop
• Tablet
• Mobile
Key Features
✔ Product Catalogue
✔ Machine Detail Pages
✔ Corporate Profile
✔ Inquiry Forms
✔ Responsive Design
✔ SEO-friendly Layout
✔ Modern Navigation
✔ Product Categories
✔ Contact & Lead Generation
✔ Brand-focused Interface
Design Highlights
• Modern enterprise visual identity
• Improved readability
• Better content hierarchy
• Faster product discovery
• Stronger brand trust
• Conversion-focused CTA placement
• Mobile-first responsive layouts
• Consistent design system
Tools Used
• Figma
• Adobe Photoshop
• Illustrator
• Design System
• Auto Layout
• Interactive Prototyping
Deliverables
• UX Strategy
• User Flow
• Wireframes
• High-Fidelity UI
• Responsive Designs
• Component Library
• Design System
• Developer Assets
Business Impact
• The redesigned experience helps GRSM India:
• Present a stronger corporate image
• Improve product discoverability
• Generate higher-quality B2B inquiries
• Build customer trust
• Support sales conversations with a professional digital presence
• Deliver a seamless experience across desktop and mobile devices
Skills
Product Design
UX Design
UI Design
Website Design
Enterprise UX
Responsive Design
Information Architecture
User Research
Wireframing
Prototyping
Design Systems
Figma
Web Design
B2B Design
Industrial Website Design
• Interaction Design
• Visual Design
• User Experience
• Mobile Design
• Landing Page Design
GRSM India
Enterprise Printing & Signage Solutions
Corporate Website UX/UI Design
The network for creativity
Join 1.25M professional creatives like you
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