A founder came to us frustrated. Beautiful website. Wrong platform entirely 😓
They'd spent £6,000 on a Framer site for a product business. Framer is genuinely brilliant for agency sites and personal brands... design control, fast performance, clean output. But it's not built for...
Watched a store pour money into ads while the product page quietly killed the sale
The page looked fine
Cover image
Price
Button
Still leaking
Add-to-cart under 8%
Average Shopify conversion is 1.4–1.8% for a reason
The thing... If they have to scroll on their phone to find Add to...
Most “Meta ads randomly died” cases I see are learning-phase resets
3 edits in a week, CPA doubles, algorithm gets the blame
We’ve had more luck leaving a campaign untouched for 7 days and optimising on purchases only
How long do you actually wait before you start “fixing” a live...
A founder once showed us their agency invoice. Looked reasonable. Until we counted how many people sat between them and the work
That’s the cost nobody puts in the spreadsheet. Not the fee. The layers. The delay. The junior doing the thing a senior sold
A 2-person studio has no...
A client came in convinced Google Ads just didn’t work. Budget burning. ROAS at 1.8 and falling
They’d been overriding Smart Bidding every few days — tweaking targets, adjusting bids, trying to help. Every override reset the learning phase. The account never got a clean 7 days
One...