Most Instagram reports lead with total likes
Instagram's head named watch time, likes per reach and sends per reach as the signals that matter.
Working on a fashion lifestyle brand's Instagram, we saw 35% follower growth and 50% higher engagement.
Most email lists underperform because the welcome sequence was never built to earn trust — just to confirm a signup
What we've seen consistently... rebuilding the first 5 emails alone moves open rates by 15 to 20% points on the same list, without touching traffic or ad spend
A founder came to us frustrated. Beautiful website. Wrong platform entirely 😓
They'd spent £6,000 on a Framer site for a product business. Framer is genuinely brilliant for agency sites and personal brands... design control, fast performance, clean output. But it's not built for...