Most TikTok content fails before anyone outside a small test batch ever sees it
The algorithm runs a staged test... small audience first, measures completion and shares, decides whether to push further. Followers have almost nothing to do with it
We once audited a site spending £3,000/month on ads with a 74% bounce rate. Every visitor leaving. Every pound wasted
The site looked fine honestly. That was the problem... it looked fine but asked visitors to do nothing specific. No clear offer. No urgency. No single next step
First thing we do when we take over an ad account is nothing. No changes... Just look
and honestly... what we found in this one was uncomfortable. £40K a year in spend. 11 active issues draining budget every single day... conversion tracking firing on the wrong event, broad match...