A self-initiated homepage hero redesign concept for Live Free Tallow, created to demonstrate how stronger visual hierarchy and clearer messaging can improve the mobile shopping experience.

The original hero had a compelling product, but the copy competed with the imagery, the product lacked visual prominence, and the next action wasn’t immediately clear.

For the redesign, I focused on:

• A sharper product-in-use lifestyle visual • A clear, benefit-led headline • Scannable product differentiators • Improved spacing and visual hierarchy • Social proof positioned near the CTA • A prominent, action-focused shopping button • Keeping the product and CTA visible above the fold

The result is a cleaner and more premium hero section that helps visitors quickly understand what the product is, why it is different, and where to go next.

I design and build conversion-focused Shopify landing pages, product pages and homepage sections for DTC brands.

Need help improving your store’s customer journey? Let’s work together.

Putting the proof next to the CTA is the right call on mobile. Did you check how much of the hero fits above the fold on a 390px-wide screen once the browser bar is counted? That's usually where the review stars get pushed out.

Designed a modern Shopify ecommerce experience for Yahmo, a sustainable fashion brand combining vintage-inspired designs with contemporary styles. The storefront showcases clothing collections, product imagery, category navigation, customer reviews, sustainability messaging, and shopping features that help customers explore products and shop with confidence.

The goal was to create a smooth shopping journey that reflects the brand’s colorful identity and ethical values while making product discovery simple and the buying experience seamless across devices.