pro
Daniel Castellanos
Brand Identity & Content Creation | Video & Motion
- 5.00
- Rating
- 19
- Followers
There are design decisions that don't come from the client. They come from within—and sometimes, that is exactly the problem.
The previous logo for Boroló Estudio had soul. It had pre-Columbian roots, a hand-drawn stroke, and an indigenous character. It evoked drums,...
Knowing when to keep it simple is also a creative decision.
Working with AGROSAVIA, the Colombian Corporation for Agricultural Research, was one of the most demanding projects of my career as an audiovisual communicator — not because of its technical complexity, but because of...
Not every brand needs to shout.
CPLUS Ingeniería sells reliability to the industrial sector. Their clients make high-impact technical decisions — they don't buy on impulse.
The communication I developed for them reflects that reality: social media graphics presenting products,...
When a product needs to be understood, not just seen.
Chemyunion is a high-performance cosmetic ingredients company. Their client isn't the end consumer — it's the formulator, the distributor, the professional making technical decisions about what goes into a product.
For the...
COLOR GRADING ISN'T THE LAST STEP. IT'S PART OF THE STORY.
Shooting well isn't enough. Every image needs intention — from the framing to the last color grade.
This teaser came from three deliberate choices: a warm palette that turns muscular tension into something almost...