Reda Oumomen
Branding that shows how good your business is.
š CROSTA, a contemporary Italian pizza joint made for long dinners, too much wine, and nights that slip away.
The concept is "playful sophistication". A balanced identity that displays structure, splashed with a bit of playfulness. No flashy designs or complex layouts.
A brand needed to display two somewhat contradictory sides; A well considered dinner vibe followed by a lively social party culture.
Both are mainly expressed through the versatile color palette, with the reds and dark browns giving that considered feel, mixed with bright yellows and lavender, giving it a fresh energy that's ready to light up the night.
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šø Fleur d'amour part 1.
Fleur d'amour is a beautiful flower shop in Paris, making sure the beauty and magic of their flowers reaches people lives to make them better, happier, and serene.
The brand direction is elegant, a bit premium, and somewhat minimal, communicated through a mix of curvy typography and a thin elegant serif.
I developed a scalable logo suite to make sure each application can have an option that fits.
What do you think?
(This is a fictional project aimed for exploration)
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š¼ Fleur d'amour part 2.
Some more visuals of the brand.
This project wasn't the best, but it gave me a few realizations and helped me get in a good direction, so it's a win regardless of the results.
What's something you've been struggling with recently as a creative? I'd love to hear about your experiences.
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šØ Rocco's is an artisanal gelato brand, rooted in Italian heritage. Inspired by the warm evenings of an Italian coastal summer.
ā A rich pink and a deep burgundy combo balances the sweetness of gelato and the premium experience the brand offers.
āļø On top of that, a custom lettering wordmark is scaled into a logo suite with multiple lockups, offering flexibility for the brand.
What's your favorite part of the brand?
PS: Follow me on Instagram (https://www.instagram.com/brandingbyreda/) if you wanna see and learn about awesome brand design
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