Pro
Anthon Johansson
Creating bold brands & seamless sites
- $1k+
- Earned
- 1x
- Hired
- 5.00
- Rating
- 26
- Followers
As a young designer, I was able to take part in the D&AD New Blood Awards, I chose the Xbox brief and I created a campaign I called “Unbox Your Play.” The idea explored how unboxing can be more than just a physical act — it’s about unlocking imagination, creativity, and play in every form.
Although the project didn’t lead anywhere beyond the competition, it’s still a piece of work I am proud of. It taught me a lot about creative direction, storytelling, and building a campaign from the ground up. I also got to hone my 3D skills more too which is something I have been wanting to add to my skillset.
This is the first time I’m sharing it publicly, so I will be posting more about it on my Contra profile later! 🎮✨
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Designer Hikes
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Formula E™ Rebrand Concept
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Anthon Johansson™ Personal Branding
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WeThink.™ 2021
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Hello! This is my concept: The Contra Game
My concept gamifies the Contra experience by turning earning milestones into a tiered, material-based ranking system that is inspired by competitive video games. As creators earn more, they climb ranks from Wood to Diamond - making success both visually rewarding and shareable.
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