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Zuhoor JS.
Branding & Visual design
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Baghdad, Iraq
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Baghdad, Iraq
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A contemporary Korean bakery identity inspired by the relationship between baking, tradition, and time. At the heart of BAEK is a hand-drawn clock, where Korean pastries, cakes, and bakery objects become markers of time, celebrating the baking process and recipes passed down through generations. The custom hand-drawn logotype features a distinctive “K” subtly influenced by Korean Hangul characters. A playful yet considered identity brought to life through lettering, illustration, and packaging.
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