Zoheb shaikh
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AXION – Premium Gaming Logo & Brand Identity
Project Overview:
AXION is a conceptual premium gaming and esports brand. The primary objective was to design a highly energetic, bold, and dynamic visual identity that resonates with hardcore gamers and stands out in the competitive tech space.
The Challenge:
To craft a striking mascot and custom typography that maintains perfect legibility and aggressive aesthetics across all mediums—from small digital avatars to large printed merchandise—without losing its premium feel.
The Solution:
I developed a bespoke dragon mascot and sharp, forward-leaning typography built on a strict geometric grid. Utilizing a high-contrast color palette of Crimson Red and Onyx Black, I ensured the logo commands attention on both dark and light themes. The final identity was then adapted across various touchpoints, including business collateral, gaming apparel, desk mats, and a dark-themed digital web interface.
Deliverables:
Custom Logo Design (Mascot & Typography)
Logo Grid & Geometric Construction
Brand Color Palette & Variations
Merchandise & Apparel Mockups
Digital/Web UI Mockup Placements
Tools Used:
Adobe Illustrator
Adobe Photoshop
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KŌRI 氷 - Premium Beverage Packaging & Brand Identity
KŌRI (氷) is a conceptual premium non-alcoholic beverage brand. The challenge was to create a visual identity and packaging system that bridges the gap between traditional Japanese botanicals and modern urban energy.
The Solution:
I designed a complete packaging system that feels both authentic and highly commercial. The design utilizes a clean, minimalist typography system paired with delicate botanical illustrations.
To showcase the brand's versatility, I developed a robust art direction strategy—placing the product in environments ranging..
What I Delivered:
Brand Identity & Logo Design
Label Design & Typography System
Color Palette Selection
Photorealistic 3D Mockups & Lifestyle Art Direction
Product Advertising Visuals
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TYRON — Logo Design
TYRON is a conceptual logo design focused on creating a bold, distinctive, and memorable visual mark.
The logo combines a custom geometric symbol with a sharp, modern wordmark, creating a strong identity that remains clean and versatile across different applications.
Scope: Logo Design · Logomark · Custom Wordmark · Visual Exploration
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SEREIN — Fashion Branding & Packaging Design
A brand is more than just a logo. It's an experience built through every detail.
SEREIN is a fashion branding and packaging design project where I explored how thoughtful design can create a cohesive and memorable brand experience.
From the visual identity to the packaging details, every element was designed to feel connected, intentional, and refined.
Here's what I worked on:
• Brand identity and visual direction
• Mailer box packaging design
• Hang tags and garment labels
• Stickers and thank-you cards
• Apparel branding and mockups
The visual direction brings together deep brown, warm ivory, and bold red accents, paired with expressive typography and minimal botanical elements.
My goal was to create a visual identity that feels distinctive while keeping the overall experience clean and cohesive.
This project allowed me to explore how packaging can become an important part of a fashion brand's identity.
I'd love to hear your thoughts!
If you're building a fashion or lifestyle brand and looking for packaging design, feel free to connect or send me a message.
#PackagingDesign #BrandIdentity #FashionBranding #GraphicDesign #Packaging
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