KŌRI (氷) is a conceptual premium non-alcoholic beverage brand. The challenge was to create a visual identity and packaging system that bridges the gap between traditional Japanese botanicals and modern urban energy.
The Solution:
I designed a complete packaging system that feels both authentic and highly commercial. The design utilizes a clean, minimalist typography system paired with delicate botanical illustrations.
To showcase the brand's versatility, I developed a robust art direction strategy—placing the product in environments ranging..
What I Delivered:
Brand Identity & Logo Design
Label Design & Typography System
Color Palette Selection
Photorealistic 3D Mockups & Lifestyle Art Direction
Blossom Bite started as an exploration of what a coffee-and-cookie brand could feel like if the identity focused less on “cute café” aesthetics and more on comfort, clarity and everyday ritual.
Warm color. Simple typography. Packaging designed to feel familiar without feeling generic.
A small identity system built around the feeling of taking a breather.