Zoe Mukendi
Content & Brand Strategist — Culture & Lifestyle
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My role was the account Coordinator on McDonald's Canada's Maple BBQ campaign, which drove a 54% lift in app users. I supported contract negotiations between the illustrator and McDonald's, collaborated with IMS to develop the giveaway mechanism and merch, and managed the shoot production day, keeping communication seamless between client and creative teams to ensure smooth execution from concept to launch.
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