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Zoe Mukendi
Brand Strategist + Content Creator
Ready for work
Zoe is ready for their next project!
Project Overview 🚀
I filmed, edited, and published this montage-style reel to promote the gym's mobility classes and educate viewers on their importance in a fighter's development. By showcasing a range of mobility exercises taught throughout different classes, the content highlighted the gym's coaching expertise while positioning mobility as an essential part of performance, recovery, and injury prevention. The reel was designed to raise awareness, provide value, and encourage engagement with the gym's training philosophy.
My Role 🚀
Content Strategy
Identified mobility as an educational content opportunity
Developed the concept around providing value before promotion
Structured the reel to capture attention quickly while maintaining viewer engagement throughout
Content Production
Filmed the mobility session from multiple angles
Captured demonstrations of key exercises and coaching moments
Focused on clear visuals that made each movement easy to understand
Video Editing
Edited the footage into a concise, social-first reel
Sequenced exercises to create a natural flow
Balanced pacing to keep viewers engaged while allowing each movement enough time to be understood
Optimized the edit for Instagram's short-form viewing experience
Social Media Management
Wrote an educational caption explaining why mobility is important, how it benefits fighters, why consistent mobility work improves long-term performance and injury prevention
Published the content as part of the gym's ongoing content strategy
The Strategy 🚀
The objective of this reel was to increase awareness of the gym's mobility program while demonstrating that mobility training is a fundamental part of athletic development, not an optional add-on.
Rather than promoting the class through traditional advertising, the content was designed to let viewers experience the training firsthand. By showcasing a variety of mobility exercises and coaching techniques, the reel highlighted the quality of instruction and the breadth of movements taught across different sessions.
Outcome 🚀
This project demonstrates how educational content can be used to drive brand awareness while delivering genuine value to an audience. By showcasing the gym's mobility program in an engaging, easy-to-digest format, the reel helped highlight an often-overlooked aspect of fight training and reinforced the gym's commitment to developing well-rounded athletes.
The content served multiple purposes: increasing visibility for the mobility classes, educating both existing and prospective members on their benefits, and strengthening the gym's position as a knowledgeable and performance-driven training community. It also expanded the gym's content mix by balancing promotional posts with educational content that encourages engagement and builds trust with its audience.
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Project Overview: Rather than simply documenting the event, this project was designed to build anticipation leading into fight night while celebrating the fighter and the community behind them.
The objective was to create a piece that energized the audience, amplified support for the athlete, and showcased the culture of the gym.
My Role:
Content Production
Collated footage captured throughout the fighter's preparation
Organized and selected the strongest moments to tell a cohesive story
Edited the final video for social media distribution
Creative Editing
Built momentum through pacing and sequencing
Timed cuts to music to heighten emotion
Balanced action shots with quieter training moments to create contrast
Designed the edit to keep viewers engaged from the opening seconds through the final reveal
The Strategy:
This wasn't simply a highlight reel.
The edit was designed to:
Build anticipation ahead of the fight
Increase engagement across social media
Strengthen the fighter's personal brand
Reinforce the gym's identity as a supportive community
Create a piece that members felt proud to share
Why It Worked:
Sports content performs best when audiences feel emotionally connected.
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Bliss Balls Content Strategy Audit 2026
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Role: Creative Account Coordinator
Project Overview
As the Creative Account Coordinator for McDonald's Canada's Deal Drop campaign, I acted as the primary liaison between the client, internal creative teams, and external media partners to ensure a seamless campaign launch across digital platforms.
While the campaign creative was developed by the agency's creative team, my role was to oversee the production workflow, maintain quality standards, and coordinate asset delivery to ensure every execution launched accurately and on schedule.
My Role
I managed the campaign from creative approval through final delivery by:
Serving as the primary point of contact between McDonald's Canada and the agency's creative, production, and account teams.
Coordinating timelines and deliverables to keep multiple stakeholders aligned throughout the campaign lifecycle.
Conducting comprehensive quality assurance (QA) reviews across all creative assets to ensure accuracy, consistency, and compliance before launch.
Managing the French translation workflow, ensuring all copy was properly localized and approved to meet bilingual marketing requirements for the Canadian market.
Coordinating the delivery of final creative assets to third-party media platforms within launch deadlines.
Tracking revisions and approvals to minimize production risks and ensure a smooth rollout.
Strategy & Execution
Launching a national digital campaign requires more than creative execution—it demands operational precision.
My focus was on ensuring every customer touchpoint reflected the McDonald's brand while maintaining consistency across English and French assets. By proactively managing timelines, facilitating communication between teams, and implementing rigorous QA processes, I helped reduce launch risks and ensured the campaign was delivered without delays.
This behind-the-scenes coordination allowed the creative team to focus on developing impactful work while giving the client confidence that campaign assets would be delivered accurately, compliantly, and on time.
Key Contributions
Managed cross-functional communication between client, creative, production, and media partners.
Oversaw bilingual content localization to support the Canadian market.
Performed detailed QA to maintain brand consistency across all campaign assets.
Coordinated on-time asset delivery to third-party publishing platforms.
Supported the successful launch of a national integrated marketing campaign through strong project management and stakeholder coordination.
Results
The campaign successfully supported McDonald's Canada's objective of increasing digital customer engagement through the MyMcDonald's app.
As the operational lead responsible for coordinating creative execution, localization, quality assurance, and asset delivery, I helped ensure the campaign launched on time across all required platforms. This operational excellence contributed to a 20% uplift in app usage, demonstrating how strong project management and brand stewardship can directly support measurable marketing outcomes.
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Role: Content & Brand Strategist | Creative Designer
Project Overview
To support Hitters Fight Club's presence at a Toronto street festival, I developed a promotional flyer designed to generate awareness, drive foot traffic, and convert festival attendees into new members.
The objective was to create a printed marketing asset that communicated the brand's personality while making it effortless for prospective members to book a complimentary first class directly from their phones.
Campaign Goal
The campaign was designed to achieve two key objectives:
Increase brand awareness among festival attendees by introducing Hitters Fight Club to a highly engaged local audience.
Drive measurable member acquisition by encouraging attendees to redeem a complimentary first class through a mobile-friendly QR code experience.
To support these goals, I created a print asset that balanced bold, on-brand creative with a clear conversion strategy. The flyer prioritized a compelling value proposition, concise messaging, and a frictionless sign-up experience, allowing potential members to move from awareness to action in a single scan.
Result: The campaign generated free trial registrations from approximately 10% of festival attendees that received the flyer, demonstrating the effectiveness of integrating brand storytelling with conversion-focused design.
My Role
I led the end-to-end development of the flyer, including:
Creative concept and visual design
Copywriting and messaging hierarchy
Layout and print production
QR code integration for seamless sign-up
Vendor coordination with the print shop
Quality assurance prior to production
Strategy
With only a few seconds to capture attention in a busy festival environment, I focused on creating a design that was both bold and actionable.
Key strategic decisions included:
Using a high-impact action photograph to immediately communicate the intensity and energy of the gym.
Prioritizing essential information, including location, Instagram handle, and contact details, to make the flyer informative without overwhelming the reader.
Incorporating a prominent QR code linked directly to the free trial registration page, reducing friction between discovery and conversion.
Including a clear promotional offer ("Your First Class is On Us") to encourage immediate action and increase trial sign-ups.
Brand Alignment
Every design decision was made to reinforce Hitters Fight Club's established brand identity.
I ensured the collateral reflected the club's visual language by:
Maintaining the brand's bold, high-energy aesthetic.
Using typography and colour treatments consistent with existing marketing materials.
Preserving a strong visual hierarchy that emphasized the gym's confident and competitive personality.
Balancing promotional messaging with a clean, professional layout that remained easy to scan.
Print Production
To ensure the flyers were event-ready, I worked directly with the printing vendor throughout production.
This included:
Preparing print-ready files with appropriate bleed, resolution, and colour specifications.
Reviewing proofs to verify colour accuracy, image quality, and readability.
Coordinating timelines with the printer to ensure the flyers were delivered ahead of the Toronto street festival.
Outcome
The final flyer served as an effective lead-generation tool during the event, giving attendees immediate access to the gym through a simple QR code scan while reinforcing the Hitters Fight Club brand through consistent, high-impact visual storytelling.
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My role was the account Coordinator on McDonald's Canada's Maple BBQ campaign, which drove a 54% lift in app users. I supported contract negotiations between the illustrator and McDonald's, collaborated with IMS to develop the giveaway mechanism and merch, and managed the shoot production day, keeping communication seamless between client and creative teams to ensure smooth execution from concept to launch.
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