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In an era where everything is AI-inspired and AI-driven, do you think people will crave and pay a premium for a product or a service that is certified as a 100% made by humans?
Ah, yes—those sepia-tinted years when I could luxuriate for months over designing an icon collection as a medieval illuminator, blissfully unconcerned with whatever AI marvel was about to drop next week. Design then was unhurried, almost monastic. The output was artisanal,...
Do you ask for a 100% upfront payment on your freelance gigs?
I was doing that for some years, but in 2025 I stopped. I wanted to get closer to the default payment expectations for contract work, which is 50%-50%, and with that, not to give a first impression that I don‘t trust...
It’s officially live—my new (experimental) Brand Naming service!!! 🎉
I’ve always loved naming things. Even though English isn’t my native language, I’ve spent years refining a thoughtful, repeatable way of creating strong, future-proof brand names for my products, services,...
Remember Brandon, the side project I mentioned earlier this month? I initially planned to build it as a product, but I quickly realised it was too complex to vibe code it. So, I turned it into a bespoke brand naming service.
It‘s still a...
ensage.co
Brand naming service – Ensage
From side projects to Series A launches, naming matters just as much. Whether launching a product, a service, or just your newsletter, I‘ll help you name it while protecting you from common naming pitfalls.