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Ah, yes—those sepia-tinted years when I could luxuriate for months over designing an icon collection as a medieval illuminator, blissfully unconcerned with whatever AI marvel was about to drop next week. Design then was unhurried, almost monastic. The output was artisanal, soulful, unmistakably human.
I count myself fortunate to have sold my icon business a year ago—just before AI began colonising the collective imagination of customers who now happily generate icons and, heaven help us, logos.
There’s no call to action here. No inspirational crescendo. Just your nostalgic Zlatko, with half-sipped espresso, quietly mourning the good ol‘ days. But perhaps Contra needs the occasional pauses like this to balance out those superficial A/B posts, where one needs to make a creative choice without any context whatsoever. 🙂
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This is My Last Project in 2024, Logo Branding About Ink Factory
Designed the website for Dovora — an agency that builds businesses for creators, not brand deals. "We don't represent brands, we don't split focus" is basically the whole pitch, and I wanted the site to feel just as uncompromising.
So no polished stock creator-economy visuals. The hero is a wall of real streamer/podcast footage arranged in overlapping diamonds and rounded frames — actual creators, mid-stream, mid-laugh — with a glowing gradient orb behind bold "WE BUILD CREATOR BUSINESSES" type. It reads more like a highlight reel than a landing page, which felt right for an audience that lives on camera.
The second section flips the energy completely — dark, minimal, almost aggressive typography ("BUILT EXCLUSIVELY FOR CREATORS. FULL STOP.") paired with huge chrome-and-neon 3D letterforms spelling out CREATORS. It's loud in a completely different way than the hero, and that contrast is intentional — this isn't a buttoned-up agency deck, it's built for people who make content for a living.
Genuinely fun brief to lean all the way into.
Day 12/30 of my hero section challenge.
Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.
Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.
12 down, 18 to go.
Built on the Viper template by Westhill Studio, adapted and customised by me.
Imagery and video generated with AI.
