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Ah, yes—those sepia-tinted years when I could luxuriate for months over designing an icon collection as a medieval illuminator, blissfully unconcerned with whatever AI marvel was about to drop next week. Design then was unhurried, almost monastic. The output was artisanal, soulful, unmistakably human.
I count myself fortunate to have sold my icon business a year ago—just before AI began colonising the collective imagination of customers who now happily generate icons and, heaven help us, logos.
There’s no call to action here. No inspirational crescendo. Just your nostalgic Zlatko, with half-sipped espresso, quietly mourning the good ol‘ days. But perhaps Contra needs the occasional pauses like this to balance out those superficial A/B posts, where one needs to make a creative choice without any context whatsoever. 🙂
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
These are some Icons I recently created for an AI company. The soft, translucent look gives them a modern version of skeuomorphic design. Integrating the face of their AI agent mascot into each icon demonstrates the AI's versatility and integration. Overall, I'm very happy either way how they turned out!
my favourite part of this project?
The photograph of croissant came first. then matched every color to what I saw.
no mood boards. no references. just warm butter, cold marble, and a script logo that moves like a broad-nib pen at 45 degrees.
the brand is called Dorure, named after the egg wash that makes a croissant shine.
full case study below 👇
This is THE hardest task for a brand designer👇
I've been heads down for the past few weeks finalising something I started back in December: A full refresh of my brand and my entire workflow.
We do such a great job building brands for others. But when it comes to our own, well...we're too close to it, too subjective. And yet sometimes this step is absolutely necessary.
As part of the refresh I revisited my entire brand process. I improved it, systematised it.
And now I'm sharing it with you so you don't have to make the mistakes I made when starting out⬇️
Shop my Full Brand Design Kit
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