Zazzy ‎

Most finance brands chase attention.

I designed one that commands composure.

Resona — identity preview.

Worked on the branding design for a venture firm called SECUNO : built for startups entering their second stage of growth.

The identity had to communicate readiness, not hype. Structure, not speed.

Because at scale, perception becomes infrastructure.

Approval isn’t about preference. It’s about choosing a system that holds up over time. This one does.

One of several logo proposals sent. This one explores connection, balance, and intent. Fingers crossed 🤞