Zahra Zouine
Copywriter specialized in beauty skincare
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Title: Niacinamide Serum: From Clinical Description to High-Conversion Copy.
Creative Process: I aimed to connect emotionally with the target audience by addressing their skin concerns and frustrations. The headline focuses on immediate results and long-term beauty benefits. The body copy emphasizes product benefits through a story-driven approach, encouraging readers to relate and take action.
Overview: This blog post highlights essential daily skincare habits that promote healthy, glowing skin. It targets individuals looking for effective and easy-to-follow skincare routines.
Blog post:12 Skincare daily habits
Project Overview:Crafted an engaging ad copy for CeraVe Hydrating Cleanser, targeting individuals with dry and sensitive skin looking for a gentle yet effective solution. The objective was to educate while invoking emotion and persuading customers to take action.
