Zahra Zouine
Copywriter specialized in beauty skincare
New to Contra
Zahra is ready for their next project!
Stem Cells for Wrinkles: Science & Safety 🦺 Wrinkles happen when skin loses collagen, elastin, and hydration. Sun, smoking, diet, and stress make it worse.
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Title: Vitamin C Serum Ad – Before & After . Turned a basic product claim into a compelling ad that sells. Clear, benefit-focused copy highlights hydration, brightness, and smooth skin. Eye-catching headline + before & after visuals show real results. Perfect example of skincare copy that converts.
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Luxura Retinol Night Cream – Sales Page🔥 A visually elegant and persuasive landing page for a luxury anti-aging cream. Highlights the product’s key benefits—erasing fine lines, firming skin, brightening complexion, and soothing irritation. Includes clear instructions, a testimonial for credibility, and a strong risk-free guarantee. Designed to engage readers emotionally and drive conversions with a bold call-to-action.
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“Here is a sample email promotion I created for a luxury facial serum. It highlights benefits, includes a strong call-to-action, and is designed to increase conversions.”
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“A simple, 5-minute skincare routine designed to give radiant, healthy skin quickly. Includes gentle, effective products for cleansing, exfoliating, moisturizing, and sun protection.”
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Overview: This social media copy was designed to highlight the unique selling proposition (USP) of Tatcha’s star ingredient—Japanese Purple Rice—while maintaining the brand’s signature tone of "serene luxury."
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Title: Niacinamide Serum: From Clinical Description to High-Conversion Copy.
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Creative Process: I aimed to connect emotionally with the target audience by addressing their skin concerns and frustrations. The headline focuses on immediate results and long-term beauty benefits. The body copy emphasizes product benefits through a story-driven approach, encouraging readers to relate and take action.
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Overview: This blog post highlights essential daily skincare habits that promote healthy, glowing skin. It targets individuals looking for effective and easy-to-follow skincare routines.
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Project Overview:Crafted an engaging ad copy for CeraVe Hydrating Cleanser, targeting individuals with dry and sensitive skin looking for a gentle yet effective solution. The objective was to educate while invoking emotion and persuading customers to take action.
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