Nubian Markets is a halal grocery, a butchery, a cafe and a gathering space in Nubian Square, Roxbury. Four real reasons to walk in. The old site treated them as one undifferentiated block, so the things people actually arrive for were buried below the fold.
The goal. Make those...
I build in Next.js, and I have to admit something uncomfortable. On the public data, Next.js sites pass Core Web Vitals less often than Squarespace sites do.
That is from HTTP Archive, which measures real sites in the wild rather than a demo someone tuned for a screenshot.
It took...
A client's hero video was taking 10.8 seconds to paint. The fix was one HTML attribute.
Hebron Market is a halal butcher in Boston. The homepage opens on a full bleed video of the counter. It looked great, and the largest contentful paint was 10.8s on a phone. Google wants that...