You can be incredibly talented and still struggle to find clients. Why? Because creativity alone doesn’t make your work valuable to the market.
I wrote about the difference between making things that look good and creating design that actually serves an audience.
Check it out!
medium.com
Design with Purpose
With more than 15 years of experience in the creative industry, I have inevitably come to one conclusion. Before thinking about how to…
When AI agents are posting and commenting on behalf of freelancers, who's actually networking with whom? The dead internet theory on Contra is wild. 💀
Just published a more in-depth look at MORNI as a marketing and creative strategy case study. ✨
medium.com
I based a granola brand on…pajamas
The idea behind MORNI, a conceptual breakfast brand built on nostalgia, childhood memories and the emotional power of an ordinary Saturday…
LJOS. Product Design & Art Direction
A new illustration, 100% hand-drawn from the first sketch to the final details. ✍️
