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Just published a more in-depth look at MORNI as a marketing and creative strategy case study. ✨
medium.com
I based a granola brand on…pajamas
The idea behind MORNI, a conceptual breakfast brand built on nostalgia, childhood memories and the emotional power of an ordinary Saturday…
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Small Ad Budgets. Measurable Campaign Insights. 📊
Successful digital advertising isn't just about spending more money. It's about understanding your audience, testing creative content, monitoring performance, and making informed decisions.
Here's a snapshot of completed ad promotions:
2,160 views and 33 website visits
993 views and 13 website visits
878 views and 18 website visits
486 views and 25 profile visits
The campaigns shown used relatively small budgets, demonstrating the value of monitoring performance even when working with limited ad spend.
My key takeaway: Every campaign provides useful data. The goal is to understand what attracts attention, encourages action, and creates opportunities for improvement.
Strategic advertising. Meaningful insights. Smarter marketing decisions.
#DigitalMarketing #PaidAdvertising #SocialMediaMarketing #MetaAds #CampaignManagement #MarketingStrategy
Why don’t more DTC brands have mascots?!
I feel like mascots are such a fun way to give brands more personality and create something people can actually connect with.
So I decided to give touchland its own little character! A squishy, jelly-like mascot that changes colors, expressions, and moods depending on the scent. And obviously, I had to turn it into a keychain too.
What other brands deserve their own mascot? 👀
For REVL, I created a bold brand identity and presentations that position the brand as a fresh, performance-driven leader in functional fitness.
