Philip Gerrits
AI Graphic Designer
New to Contra
Philip is ready for their next project!
Project Description:
PALA is a conceptual premium natural skincare brand rooted in Maluku, Indonesia — the birthplace of the world's finest spices. The brand harnesses the power of traditional Nusantara ingredients like nutmeg, clove, and turmeric, reimagined through a modern, elegant visual identity. This project was built entirely on Melius as a complete brand kit: logo concept, product packaging, and campaign poster — all unified under one cohesive aesthetic direction.
Project Link : https://app.melius.com/projects/f9703198-5429-46f4-a33a-a911e824b013/canvas/5f7d4d34-ae73-414d-9b4b-8b741972b9f4
Process Steps:
1.Brief — Wrote a full brand brief directly to the Melius Agent, defining brand name, origin story, ingredients, visual direction, and color palette.
2.Agent Execution — Melius Agent autonomously generated three creative assets node by node: logo concept, product packaging, and campaign poster using GPT Image 2.
3.Refinement — Manually adjusted and rewrote prompts for the campaign poster to achieve a higher-quality, editorial aesthetic using GPT Image 2 (High).
4.Canvas Review — Reviewed the full canvas, ensured visual consistency across all assets, and made final tweaks to align with the brand's premium identity.
Feedback on Melius:
Melius completely changed how I approach creative projects. As a visual designer, I'm used to jumping between multiple tools — but Melius let me run an entire brand identity workflow in one canvas. The agent understood my brief immediately and produced coherent assets without me needing to micromanage every step. The node-by-node structure made it easy to spot where to step in and refine. The only thing I'd love to see improved is model selection being more upfront — switching to GPT Image 2 made a massive difference in output quality. Overall, Melius feels like having a creative team inside a single tab.
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Here is a quick brand guidelines concept I put together for a fictional beauty brand, "Velure Beauty". My goal was to create a cohesive visual identity that feels elegant, soft, and premium.
The guidelines include:
Logo & Typography: Pairing clean lines with Cormorant Garamond and Montserrat.
Color Palette: A soft mix of Dusty Rose, Warm Blush, Champagne Gold, and Deep Mauve.
Brand Elements: Developing a floral pattern and a minimal, dewy imagery style.
This project was a great way for me to practice layout formatting and building a consistent brand voice across different assets.
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As a junior designer, I love experimenting with new tools to expand my skills. For this series, I used AI to generate the base images and textures, then brought them into design software to fix the layouts, typography, and compositions.
Here are the 4 different aesthetics I tried to capture:
1.DEEP (Minimalism): Clean typography and heavy contrast for a marine theme.
2.JEZEBEL (Dark Victorian): Mixing a vintage portrait look with modern digital grids.
3.GODS (Y2K Aesthetic): Combining a classic statue with gritty social media elements.
4.BLOOM (Surrealism): A colorful, mixed-media slice effect.
This was a great exercise in learning how to blend AI assets with graphic design principles.
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I just created this poster design using AI. It really makes graphic design work so much easier.
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This is a T-shirt design project I created on my own using AI
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This is a poster project I created on my own using AI
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This is a self-managed product promotion post project that I created using AI🚀
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