Ever had a client say, “this color stays”?
That was the challenge with Ultimate Gainz, a women’s fitness wear brand from Malta.
The client wanted to keep Iron Slate Grey as the main color, while making sure the brand didn’t look like the typical women’s fitness brand. No matcha-in-hand aesthetic, no pretty gym-girl visuals, no overly polished feminine look.
That’s where crimson red came in.
I used it as the accent color to represent hard work, intensity, strength, and the energy behind showing up and putting in the work.
The result became a bold visual identity built around contrast, with the color system, typography, visual direction, and brand guidelines all working from the same idea.
Check the full case study here :) (https://contra.com/p/BvrecEcE-ultimate-gainzr-or-gen-z-women-activewear-brand-design)
If you’re building a brand with a very specific point of view, my inbox is open for brand identity projects. Tell me more about your brand, I’d love to hear what you’re working on.
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Week 2 of #ContraQuest
This is Glowkor, a retail brand focused on curated K-beauty skincare.
The design focuses on softness and restraint: calm layouts, clean skin imagery, and quiet typography. Nothing loud or forced; just visuals that feel confident, modern, and trustworthy in real use.
I used Adobe Illustrator and Adobe Photoshop as the tools. What I enjoyed most was finding the balance between minimal and warm, especially across social content, outdoor placements, and packaging.
In 2026, I want to work with cafés, beauty, food, wellness, lifestyle, and creative brands that want their visuals to feel true to their personality and confident in how they show up.
Hi, I'm Adel!👋 Just joined Contra and I'm honestly so inspired by everyone's work here. I'd love to connect and chat with more creative people 😊
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Ultimate Gainz® | Gen-Z Women Activewear Brand Design
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Ancestra Skincare | Brand & Packaging Design
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