Andrew Cousins
✅15+ Years -Top Video Production, 2d/3d Animation
Sometimes building out profitable ad campaigns across digital paid placements, social usage, streaming and broadcast TV, isn't always about how flashy of an ad you can make. As much as I have more fun making the more intense animation/motion graphics focused ads, it doesn't always convert better when it's being as the center piece of performance marketing campaigns.
Effectively communicating a clear message, that can be understood with or without hearing the narration, is critically important for ROAS and conversion metrics in campaigns.
This ad is just one example of that. It was critical clearly communicate what they offer, film live action footage to build credibility and have a clear CTA with contact info.
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Sometimes you have to have a little fun, and go a bit over the top with local/regional TV, CTV, Digital video campaigns to break through. In the automotive world, offers coming from manufacturers change about every month, so the regional level marketing ALWAYS is changing. So... why not have some fun and play off current holidays! Hence of course the February ads are Valentine's Day Themed!
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B2B content marketing is often your brand’s first touchpoint.
Clarity. Credibility. A fast, compelling “why" is critical.
That’s what moves buyers forward and generates real traction.
This motion-driven explainer for a B2B software firm was built to simplify the message, clarify the value, and accelerate traction across web, trade shows, and social.
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Mix of 3d animation and motiongraphics for the next gen of business cards!
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