A new client arrived with multiple software products, each named and handled separately. For example, "Happy" for ratings or "Noshop" for cancellation fees. Their audience - busy dental clinic owners, didn't care about internal product names. They cared about resolving business...
A client said everything was wrong. That phrase can stop a project, but it is rarely the full story. For me, it usually means something specific is missing or an important assumption was overlooked.
On a recent project, a client said, "This isn't it. You did the wrong thing...
The Fundamental AI launch was happening. Designs were still changing less than a week before go-live. A $1.4B company was coming out of stealth mode, covered simultaneously by AWS and Axios.
My decision concerned managing information flow. I could have just built what came in,...
A client requests a website redesign, believing their paid ads are underperforming. They have invested heavily, attributing issues to branding or copy
However, analytics reveal the core problem. Their mobile site loads its initial section in six seconds. A 14MB uncompressed...
