On a recent call, a client looked at my sitemap and panicked because she thought every dropdown item needed a massive new landing page
Abstract diagrams scare people. It is hard for founders to look at a static box and visualize the actual user flow
I faced this exact problem when...
A founder recently showed me a product page that took three full screens just to scroll through the feature tiers.
They wanted to show every detail at once. I proposed keeping the primary features visible and moving the deep technical specs into a clean overlay.
The goal was to...
A medical software client asked me to design separate landing pages for seven tools using their internal project code names
Internally, they treated each tool as an isolated product. They had one system for online booking, another for billing, and a third for digital messaging
The...
A founder recently handed me a massive software suite to redesign, but they wanted to put every single feature on the homepage at once.
Information overload makes users leave instantly. I pointed out that a homepage is just a router.
Its only job is guiding the user to the...
