When "Stable Revenue" is Actually a Red Flag 🚨
Gaming app client: 12 months of flat $9-10k/month revenue. Looked fine on the surface.
The reality:
90% monthly uninstall rate
D30 retention: 4%
Revenue only stable from constant UA spend
Unit economics: completely broken
The previous UA...
I have use the below Creative Optimization Framework that helped in scaling the client E-Com and App revenue by 30% by continuously find the winning creative and iterating, testing and scaling.
Your app's biggest retention problem isn’t what you think. 🤯
Most teams obsess over onboarding and features, but the real unlock is community. 📊
→ Community features = 3–5x higher DAU/MAU
→ Connected users return 2x more often
→ Community members churn far less
Single-player...
