Vishal Mehta's Posts | Contra
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Vishal Mehta
Paid Media Expert , Ex - Agency, 5K LinkedIn follower
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Vishal Mehta
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Dec 14
When "Stable Revenue" is Actually a Red Flag 🚨
Gaming app client: 12 months of flat $9-10k/month revenue. Looked fine on the surface.
The reality:
90% monthly uninstall rate
D30 retention: 4%
Revenue only stable from constant UA spend
Unit economics: completely broken
The previous UA...
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Facebook Ads
Google Ads
app
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Vishal Mehta
•
Nov 29
I have use the below Creative Optimization Framework that helped in scaling the client E-Com and App revenue by 30% by continuously find the winning creative and iterating, testing and scaling.
Performance Marketing
Facebook Ads
mobilemarketing
eCommerce Marketing
Google Ads
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Vishal Mehta
•
Dec 23
Your app's biggest retention problem isn’t what you think. 🤯
Most teams obsess over onboarding and features, but the real unlock is community. 📊
→ Community features = 3–5x higher DAU/MAU → Connected users return 2x more often → Community members churn far less
Single-player...
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mobilemarketing
retentionmarketing
Facebook Ads
Email Automation
Paid Marketing
Performance Marketing
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