Spent 5 hours building this Polestar concept film with AI.
2 years ago this would've taken a small team close to a week. Today, the production is faster, but the thinking isn't. The idea still needs to be there. So does the storyboard, brand direction, visual language, and plenty of iteration.
AI didn't come up with the campaign. It just helped me bring it to life a whole lot faster.
#CreativeTechnology (https://www.linkedin.com/search/results/all/?keywords=%23creativetechnology&origin=HASH_TAG_FROM_FEED) #GenerativeAI (https://www.linkedin.com/search/results/all/?keywords=%23generativeai&origin=HASH_TAG_FROM_FEED) #CreativeDirection (https://www.linkedin.com/search/results/all/?keywords=%23creativedirection&origin=HASH_TAG_FROM_FEED) #AIFilmmaking (https://www.linkedin.com/search/results/all/?keywords=%23aifilmmaking&origin=HASH_TAG_FROM_FEED) #Advertising (https://www.linkedin.com/search/results/all/?keywords=%23advertising&origin=HASH_TAG_FROM_FEED)
0
4
New Spec Drop GROWN ALCHEMIST
(https://www.linkedin.com/company/grownalchemist/)No production crew. No shoot. No client brief. Just a concept, a lot of iterations, and a desire to see how far I could push it.
I’ve been keeping myself sane in between jobs with passion projects to keep experimenting with new tools, challenge my creative thinking, and explore what AI can bring to campaign storytelling.
Pm for collab đź‘Ź
#AI (https://www.linkedin.com/search/results/all/?keywords=%23ai&origin=HASH_TAG_FROM_FEED) #CreativeAI (https://www.linkedin.com/search/results/all/?keywords=%23creativeai&origin=HASH_TAG_FROM_FEED) #ArtDirection (https://www.linkedin.com/search/results/all/?keywords=%23artdirection&origin=HASH_TAG_FROM_FEED) #CreativeDirection (https://www.linkedin.com/search/results/all/?keywords=%23creativedirection&origin=HASH_TAG_FROM_FEED) #SpecWork (https://www.linkedin.com/search/results/all/?keywords=%23specwork&origin=HASH_TAG_FROM_FEED) #AIGenerated (https://www.linkedin.com/search/results/all/?keywords=%23aigenerated&origin=HASH_TAG_FROM_FEED) #CampaignConcept (https://www.linkedin.com/search/results/all/?keywords=%23campaignconcept&origin=HASH_TAG_FROM_FEED)
0
9
Art Direction | OnePlus Buds 4 Lifestyle Photography
As the soft rustle of the breeze became a soundtrack, the buds transformed it into a symphony of freedom.
The lifestyle series captured this moment by using the natural lighting, casting a warm glow on the buds and the surrounding nature. The open - framed shots made it seem like there were no limits, just you, the buds, and the boundless freedom of the outdoors. This approach subtly communicates premium construction through lighting metaphors while using natural elements to imply sound fluidity – aligning physical design and auditory experience through intentional framing.
0
57
Visual Direction | TVC for Ai Features
Where Creativity Meets Precision: Our team worked tirelessly to blend tech specs with storytelling. Here’s a sneak peek at our behind the scenes creative process to enhance the visuals. Some essential steps we took while editing:
Colour toning for Emotional Storytelling: Guide audience mood. We used both "Teal & Orange" LUTs for a blockbuster aesthetic.
Secondary Grading/Fine-tuning: We worked with contrast and saturation to boost subject depth and Curves Tools to adjust RGB curves for stylization.
Ensuring Visual Cohesion: Unify lighting differences across shots for seamless flow.
Avoid Over-Editing: Excessive saturation or contrast can make footage look unnatural—balance is key.
Test on Target Screens: TV/phone displays have different color gamuts; preview on intended devices.
0
71