Viola Yin
Multi-hyphenate Art Director, Brand Designer & Translator
Ready for work
Viola is ready for their next project!
Art Direction | OnePlus Buds 4 Lifestyle Photography
As the soft rustle of the breeze became a soundtrack, the buds transformed it into a symphony of freedom.
The lifestyle series captured this moment by using the natural lighting, casting a warm glow on the buds and the surrounding nature. The open - framed shots made it seem like there were no limits, just you, the buds, and the boundless freedom of the outdoors. This approach subtly communicates premium construction through lighting metaphors while using natural elements to imply sound fluidity – aligning physical design and auditory experience through intentional framing.
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Visual Direction | TVC for Ai Features
Where Creativity Meets Precision: Our team worked tirelessly to blend tech specs with storytelling. Here’s a sneak peek at our behind the scenes creative process to enhance the visuals. Some essential steps we took while editing:
Colour toning for Emotional Storytelling: Guide audience mood. We used both "Teal & Orange" LUTs for a blockbuster aesthetic.
Secondary Grading/Fine-tuning: We worked with contrast and saturation to boost subject depth and Curves Tools to adjust RGB curves for stylization.
Ensuring Visual Cohesion: Unify lighting differences across shots for seamless flow.
Avoid Over-Editing: Excessive saturation or contrast can make footage look unnatural—balance is key.
Test on Target Screens: TV/phone displays have different color gamuts; preview on intended devices.
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Art Direction | KV and Product Still
In this key visual (KV) and product series for our premium earphone product, we capture the essence of an elevated auditory experience through a striking blend of modern minimalism and dynamic energy.
The composition features the hero colour of blue earphones prominently, against a rich, textured background that evokes a sense of movement, symbolizing the exhilarating freedom of sound. Subtle gradient lighting casts a soft glow on the product, accentuating its sleek contours and high-quality materials, while the harmonious color palette reflects the lifestyle aspirations of our target audience.
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Art Direction | OnePlus Buds 4 Product Still
Continuing our signature smooth matte finish, these earbuds are designed to impress and need to be portrayed with complete accuracy to showcase their premium texture.
In our latest visuals, we present the product confidently through a variety of strong angles and layouts, highlighting the artistry and elegance of the Buds 4. The refined design speaks for itself, ensuring that every detail—from the sleek silhouette to the tactile surface—resonates with sophistication.
Swipe through to experience the beauty of the OnePlus Buds 4 up close!
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#OnePlusBuds4 (https://www.instagram.com/explore/tags/oneplusbuds4/) #productphotographyideas (https://www.instagram.com/explore/tags/productphotographyideas/) #productrendering (https://www.instagram.com/explore/tags/productrendering/) #productadvertising (https://www.instagram.com/explore/tags/productadvertising/) #productstill (https://www.instagram.com/explore/tags/productstill/) #graphicdesigner (https://www.instagram.com/explore/tags/graphicdesigner/) #artdirection (https://www.instagram.com/explore/tags/artdirection/) #SmoothMatte (https://www.instagram.com/explore/tags/smoothmatte/) #DesignExcellence (https://www.instagram.com/explore/tags/designexcellence/) #InnovateYourSound (https://www.instagram.com/explore/tags/innovateyoursound/)
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Art Direction | OnePlus Buds 4 Product Still
For this still series our design approach utilises paper forms to create round and curved shapes that resonate beautifully with the elegant silhouette of the Buds 4 case.
By embracing these soft lines and organic forms, we evoke a sense of harmony and fluidity, reflecting the seamless design of the product. This thoughtful use of materials not only enhances the aesthetic but also emphasizes the premium nature of the earbuds, creating a visual language that complements their unique shape. Each curve and contour is meticulously crafted to create a cohesive narrative that embodies sophistication and modernity.
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#OnePlusBuds4 (https://www.instagram.com/explore/tags/oneplusbuds4/) #productphotographyideas (https://www.instagram.com/explore/tags/productphotographyideas/) #productrendering (https://www.instagram.com/explore/tags/productrendering/) #productadvertising (https://www.instagram.com/explore/tags/productadvertising/) #productstill (https://www.instagram.com/explore/tags/productstill/) #graphicdesigner (https://www.instagram.com/explore/tags/graphicdesigner/) #artdirection (https://www.instagram.com/explore/tags/artdirection/) #SmoothMatte (https://www.instagram.com/explore/tags/smoothmatte/) #DesignExcellence (https://www.instagram.com/explore/tags/designexcellence/) #InnovateYourSound (https://www.instagram.com/explore/tags/innovateyoursound/)
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Website Design | Blogs, Ecommerce, Layout & Interactions
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Exhibition Design | Designing Bright Futures 2018
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Interface Design | Huawei GT3 Smart Watch
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MKEKE BRAND VISUAL IDENTITY
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AIGC Art/Design Explorations
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