Issa Maaz
Visual Engineer | High-End Photography, Retouching & Gen-AI
New to Contra
Issa is ready for their next project!
Mr. Coffee: Full Brand Identity
I engineered a full visual identity for Mr. Coffee, spanning from a minimalist logo to custom packaging and high-fidelity mockups. I also designed a bilingual Arabic-English menu system for their coffee flight experience.
Full work here: https://issamaaz.com/mr-coffee-branding
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I built this fashion series by merging Canon R5 photography with AI—no studio or crew needed.
The Process:
Photography: I used a Canon R5 to capture the garment, then refined every detail in Photoshop.
AI Assets: I generated custom models and high-end backgrounds from scratch to fit the brand's mood.
The Blend: I spent hours in Photoshop matching light and shadows so the final shot looks like a single, seamless moment.
This project shows how combining photography with AI gives brands total creative control without the traditional costs.
To check the full work: https://issamaaz.com/copy-of-couture-photography-ai
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High-End Fashion: Building Reality from Scratch with AI
I wanted to show how professional visual assets can be built from the ground up without a big budget or a studio. I acted as the model and the creator for this entire series.
How I built it:
The Base: I started with a simple, clear ID photo of myself.
Custom Assets: I created the clothing designs and the environment backgrounds from zero using various AI engines.
The Mix: I used Nano Banana Pro to blend my selfie with the new clothes and backgrounds into one seamless image.
Final Polish: I used Photoshop to fix the lighting and make sure the textures looked real and high-end.
This project is a perfect example of how I can take a basic image and transform it into a professional brand asset.
- To check the rest of the work here: https://issamaaz.com/self-portraits
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A critique of mass-reproduction aesthetics, merging 1960s Pop Art motifs with 2026 generative synthesis. This collection moves beyond flat filters to simulate the tactile imperfections of screen-printing: ink-bleed, high-frequency color vibration, and physical grain. Developed as a modular asset library designed for premium lifestyle branding and editorial use.
Full Case Study: 🔗 issamaaz.com/andy-warhol-inspiration (https://issamaaz.com/andy-warhol-inspiration)
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3D S-Archive (Unreleased)
An exploration of Brutalist 3D Motion and digital materiality. This series was developed as a cohesive visual ecosystem for a technical brand, focusing on high-fidelity textures and light.
To check the whole work: https://issamaaz.com/3d-s-archive-unreleased
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Project 2085
A world-building initiative exploring the intersection of biological decay and hyper-digital infrastructure in the year 2085. This project utilizes a specialized 'Neuro-Aesthetic' framework to bridge the gap between cinematic realism and speculative fiction.
By applying the 70/30 rule—70% grounded industrial texture and 30% illogical digital phenomena—the collection serves as a visual prototype for future urban environments. Every asset is engineered for high-fidelity output, focusing on atmospheric density, tactile grit, and complex light-path synthesis.
To check the full work, visit: https://issamaaz.com/project-2085
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A conceptual visual campaign merging the timeless heritage of Gucci with the visceral texture of vintage luxury automotive design. This project serves as a showcase of advanced AI synthesis integrated with high-end digital retouching. Following a strict 'Neuro-Aesthetic' framework, the goal was to create a series of assets that feel tangibly real yet conceptually surreal, emphasizing scale, tactile surfaces, and elite brand positioning.
Full case study and technical breakdown: 🔗 issamaaz.com/gucci-x-vintage-luxury (https://issamaaz.com/gucci-x-vintage-luxury)
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Coffee Corner: Hybrid Studio Photography & AI Virtual Staging
I took professional studio photographs of the "Coffee Corner" product line and integrated them into custom, AI-generated environments. By mathematically matching the studio lighting to the generated scenes, I created photorealistic lifestyle assets that are indistinguishable from on-location shoots. This project demonstrates a seamless bridge between physical product photography and high-end virtual staging.
Check the full work here: https://issamaaz.com/coffee-corner-products
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Beirut Edits: Before and After Photography.
Full Projects:
issamaaz.com/beirut (https://issamaaz.com/beirut)
issamaaz.com/beirut-vol2 (https://issamaaz.com/beirut-vol2)
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