Spent 5 hours building this

Spent 5 hours building this Polestar concept film with AI. 2 years ago this would've taken a small team close to a week. Today, the production is faster, but the thinking isn't. The idea still needs to be there. So does the storyboard, brand direction, visual language, and plenty of iteration. AI didn't come up with the campaign. It just helped me bring it to life a whole lot faster. #CreativeTechnology #GenerativeAI #CreativeDirection #AIFilmmaking #Advertising