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Viktorija Kovalova
Your Social Media Strategist | Meaningful Brand Experiences
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Meaningful Instagram grids > just visually appealing
I strongly believe in efficiency and logic behind brand actions online.
Many would like to have visually appealing Instagram brand pages, but what about the customer?
Would the customer be able to find the most important information about your brand as they stumble upon your page?
Does your page guide a random traveler into a customer through its first seen posts?
I designed some ideas for a brand I really love, thinking that this would be so useful to me as a customer, and others as well.
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Latest project I am incredibly proud to share:
📢Instagram Organic Growth Strategy I have developed for a growing online English brand.
Project:
The client is an online English school - a growing startup with an Instagram page as their selling platform that needed a refresh.
During our first interaction we discussed that for this project we needed to:
⭐️ set up the target audience and get a deep understanding of their pain points,
⭐️clarify the positioning and set up branding.
⭐️create a filming schedule and content plan
Results:
🚀 Follower count doubled
🚀 Branding and brand guidelines for future use
🚀 Unlimited Content ideas and a few ready-to-post carousels 🚀 Time to stress free dedicate themselves to their students
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🧠 Brainstorming smarter solutions for an EU brand’s Instagram page
When it comes to Instagram, I always treat a brand page like any other marketing channel: with strategy first, aesthetics second 😉
One approach I constantly recommend to my clients is restructuring the profile to match the customer funnel. Think of it as guiding visitors step by step, so the most important info is available instantly, no digging required.
To show what I mean, I put together a quick mockup for a Lithuanian phone case brand 📱✨
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Fun fact🪐 I began my freelancer journey, when I offered to help my local restaurant to bring some life to their Instagram page!
After this experience, it made me dive deeper in whether it would be effective to approach social media pages strategically and later I signed up for courses and started to work on some projects on the side.
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Personal branding is as important as company branding🚀
Do you agree?🙂
It like treating yourself a company when it comes to a professional services we offer. Personalized LinkedIn profile, CV and other documents can help a person to stand out in a crowd of talent.
Sometimes people need a little help to showcase what they already have done. I believe its important skill to know with nowadays job market📃
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