Vikas Assudani
Product Design for early MVPs and 0→1 teams
New to Contra
Vikas is ready for their next project!
If everything looks important, nothing is.
UI is about guidance, not decoration.
Strong hierarchy tells users:
– Where to look
– What matters
– What to do next
When that’s missing, usability collapses.
Most early-stage products don’t need more features. They need fewer decisions per screen. Sharing a short animation of work across a few domains where the focus was just that making complex flows feel obvious
The real win with Framer isn’t visuals. It’s how easily you can add subtle, smooth micro-animations and see them live instantly.
Good UX doesn’t impress users.
It disappears for them.
When interfaces are clear, users move forward without friction, confusion, or hesitation.
That’s not luck. That’s intentional design.
I focus on removing questions before users ever have to ask them.
With Framer, you’re not just designing. You’re shipping live on the internet.
Hero Section Explorations in Framer