Good UX doesn’t impress users. It disappears for them. When interfaces are clear, users move forw...Good UX doesn’t impress users. It disappears for them. When interfaces are clear, users move forw...
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Vikas Assudani
• Dec 22
Good UX doesn’t impress users.
It disappears for them.
When interfaces are clear, users move forward without friction, confusion, or hesitation.
That’s not luck. That’s intentional design.
I focus on removing questions before users ever have to ask them.
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