Tyler vdB's Work | ContraWork by Tyler vdBThe Print Space: gallery opening film
One film, cut for the room and for the feed.
An event film for a gallery opening at The Print Space, cut once for the room and again for social. Logicful: a social rebuild, +164% engagement
A full social rebuild, from grid system to posting rhythm.
Logicful's social looked like three different companies posting in turn.
We rebuilt it as one system: a grid that holds together, templates that scale, and a posting rhythm the team can actually keep.
Engagement rose 164%. La Maritxu: a flavour launch framework, +1,457% reach
One framework, reused for every flavour drop. Social, email, and in-store, run from one plan.
La Maritxu launches new flavours regularly, and every launch was being built from scratch.
We built one framework instead: a repeatable content plan covering the run-up, launch day, and the week after, with the same beats every time and only the flavour changing.
Delivered: social content across reel and static, launch emails, and in-store collateral. Reach rose 1,457%.
"Thank you for your creative launch campaign. All the content you've produced has shown your ability to truly understand our brand." Lucia, Owner, La Maritxu Fig: paid media rebuild, +1,071% installs at 84% lower cost
New creative, new account structure, same budget. Meta and TikTok.
Fig was spending on paid without the creative volume to feed it.
We rebuilt the creative approach and the account structure together, then tested into what worked rather than launching one hero cut and hoping.
Installs rose 1,071% and cost per install fell 84%.