Fig: paid media rebuild, +1,071%
Tyler vdB
Fig: paid media rebuild, +1,071% installs at 84% lower cost
New creative, new account structure, same budget. Meta and TikTok.
Fig was spending on paid without the creative volume to feed it.
We rebuilt the creative approach and the account structure together, then tested into what worked rather than launching one hero cut and hoping.
Installs rose 1,071% and cost per install fell 84%.
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Posted Sep 5, 2026
Fig: paid media rebuild, +1,071% installs at 84% lower cost New creative, new account structure, same budget. Meta and TikTok. Fig was spending on paid witho...
