Founders don’t usually lose money because sales are low.
They lose money because numbers don’t add up.
I just finished a product design exploration around automated transaction reconciliation for SMEs.
The problem I focused on isn’t accounting.
It’s the daily reality of running...
Founders don’t usually lose money because sales are low.
They lose money because numbers don’t add up.
I just finished a product design exploration around automated transaction reconciliation for SMEs.
The problem I focused on isn’t accounting.
It’s the daily reality of running...
Most products feel inconsistent because decisions are made in isolation.
When design, copy, and flow don’t share the same intent, users feel it immediately.
Good products feel coherent because every decision points in one direction.
Most products aren’t hard to use. They’re hard to trust.
Unclear feedback, silent errors, and vague states make users anxious.
Good design builds confidence by always showing what’s happening and what comes next.
Most product issues aren’t design problems. They’re clarity problems.
Teams keep adding features when the real issue is an unclear core flow.
Fix clarity and the product gets lighter, faster, and easier to use.
Good design reveals what matters.