Vanisha Murarka
Social Media Manager, Content Strategist and Brand Manager
New to Contra
Vanisha is ready for their next project!
Built a multi-week content calendar and copywriting for a heritage jewellery brand rooted in Indian craft traditions — including a Mother's Day campaign of six static posts built entirely around short, emotional one-liners with zero direct product mentions. The goal was to let sentiment carry the brand rather than leaning on promotional language, while keeping the tone authentic to the brand's cultural roots.
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Planned and wrote content across 40+ scheduled posts in a single quarter for a regional airline — covering new route launches, festival tie-ins, and Business Class positioning. The work required shifting tone across three registers in one calendar: launch excitement, cultural relevance, and premium aspiration, while keeping one consistent brand voice throughout.
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Built and executed an SEO-driven blog content strategy for a B2B SaaS platform in the app growth space — 15+ posts targeting product marketers and growth teams. Focused on topics genuinely useful to a technical audience rather than writing purely for keyword volume, resulting in a 30% lift in organic traffic and a 20% lift in user engagement.
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Jewelry — From Zero to 250 Etsy Orders
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