Planned and wrote content across 40+ scheduled posts in a single quarter for a regional airline — covering new route launches, festival tie-ins, and Business Class positioning. The work required shifting tone across three registers in one calendar: launch excitement, cultural relevance, and premium aspiration, while keeping one consistent brand voice throughout.
Planned and wrote content across 40+ scheduled posts in a single quarter for a regional airline — covering new route launches, festival tie-ins, and Business...