Vitória Azambuja
Ecommerce Analytics Specialist | GA4, GTM & Conversion Track
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I implemented end-to-end funnel tracking for a Shopify store using Google Tag Manager, GA4, and Meta Pixel to improve visibility into customer behavior and conversion performance.
The setup included:
• View Item, Add to Cart, Checkout, and Purchase event tracking
• Enhanced...
I audited and optimized ecommerce tracking for a Shopify store to improve conversion accuracy across GA4, Meta Ads, and Shopify.
The project included:
• GA4 & GTM audit
• Purchase tracking fixes
• Event deduplication
• Meta Pixel validation
• Ecommerce event testing
By cleaning up...
