Usamah W Maphumulo
Data Analyst & Wordpress Developer
- 2
- Followers
The new home for my WordPress Web Design and Data Visualization services is officially live!
This project was built with a performance-first mindset:
Custom WordPress Architecture: Clean code for lightning-fast load times.
Data-Driven UX: Integrated insights to optimize user...
Behind every great dashboard is a clean query. I’m currently using SQL to transform raw event logs into actionable intelligence for an e-commerce build.
Key Metrics Extracted:
Traffic Quality: Identifying high-intent sources via avg_session_duration.
Campaign ROI: Using...
This project was designed to empower the marketing team of a retail store with actionable insights into customer behavior.
The client, a local or multi-location coffee shop, was experiencing a Profit Leak and Stagnant Sales Growth. Management decisions relied on gut feeling rather than verifiable performance metrics.
This project was designed to empower the marketing team of a retail store with actionable insights into customer behavior. By cleaning and transforming a complex dataset using Python and Pandas, I created a streamlined CSV source that feeds into a Power BI dashboard. This tool...
