𝐖𝐡𝐲 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐃𝐨𝐧’𝐭 𝐍𝐞𝐞𝐝 𝐌𝐨𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 — 𝐓𝐡𝐞𝐲 𝐍𝐞𝐞𝐝 𝐁𝐞𝐭𝐭𝐞𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬
Small businesses are constantly told they need to “do more marketing.”
Post more on social media.
Run ads.
Create...
𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐈𝐬 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐌𝐨𝐯𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
A website migration can look simple on the surface: move the pages, connect the domain, and launch.
In reality, a successful migration involves much more than copying content from one platform to...
I've found myself really zeroing in on the first few seconds of a website lately.
It’s not about fancy animations, the colour scheme, or whether it looks super trendy.
My main question is always: 𝐂𝐚𝐧 𝐈 𝐠𝐫𝐚𝐬𝐩 𝐰𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐝𝐨𝐞𝐬...
𝟓 𝐓𝐡𝐢𝐧𝐠𝐬 𝐈 𝐂𝐡𝐞𝐜𝐤 𝐁𝐞𝐟𝐨𝐫𝐞 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 “𝐆𝐨𝐨𝐝”
A website can look polished and still fail at its most important job: helping the right visitor take the next step.
Before I consider a business website effective, I look at...
A speculative UGC advertising concept for a fictional gaming-safety app, featuring three parent-focused creative angles with conversational scripts, scene directions, timing, on-screen text, and CTAs.
