Really happy with how this AI project worked out for TRGR and their client, Walmart.
The goal of this one was to make the spot as true to camera as possible. I think we nailed it.
While I love the unleashed creativity we’re seeing in AI advertising , I do think some of it pushes the boundaries of believably a little too far.
If you scope it down and play within the language of the chosen format, you keep the audience's attention off how it’s made, and focused on what it’s actually saying.