This Amazon cut was all about rhythm. The director shot it with whip pans and fast moves baked in for a seamless flow. My job was to build contrast between before Amazon, and after Amazon. The answer: Jazz, Baby. I cut in a jazz-style motif that made the chaos of small-business hustle snap against the smooth polish of Amazon’s solution. The result: tight, alive, effortless.

Production Company: Bright Bay Creative Director: Baylee Sinner Editor: Troy Adam Gordon Post-Production: TAGG Creative