Treyana Harry
I turn consumer behavior into brand strategy and conversion.
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A synthesis of real-world consumer insight work across luxury beauty, K-beauty, and retail environments.
I studied how brands use environment, storytelling, and emotional connection to shape customer perception.
Then turned those observations into a repeatable framework:
Observe+Understand+Analyze, Apply.
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What I noticed:
Olipop’s “Peaches & Cream” positions itself less like a soda and more like a wellness product — leading with “supports digestive health” before flavor.
The packaging and messaging (“real ingredients,” “plant powered,” “feel good soda”) work together to reframe a treat as a guilt-free choice, tapping into a consumer who wants nostalgia (soda) without the trade-off (sugar, artificial ingredients).
It’s a smart trust-building formula:
familiar comfort + functional benefit + clean-label language.
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Product styling shoot for Deep Steep and Aura Cacia’s lavender self-care line — body oil, sugar scrub, and body butter arranged with fresh florals to highlight the calming, botanical feel of the products.
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