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What I noticed:
Olipop’s “Peaches & Cream” positions itself less like a soda and more like a wellness product — leading with “supports digestive health” before flavor.
The packaging and messaging (“real ingredients,” “plant powered,” “feel good soda”) work together to reframe a treat as a guilt-free choice, tapping into a consumer who wants nostalgia (soda) without the trade-off (sugar, artificial ingredients).
It’s a smart trust-building formula:
familiar comfort + functional benefit + clean-label language.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
Let's talk about your brand identity and Website design needs
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Love the Colors!
Day 210 / 365 — Beverage websites shouldn't look like generic grocery aisles. 🍊✨
☕ 🥐 Meet GEZEL — a modern coffee & bakery destination inspired by the spirit of a Y2K suburban college clubhouse.
Created for young people who are passionate about coffee, pastries, fashion, music, and culture, GEZEL brings together thoughtfully brewed coffee and fresh hand-laminated pastries in a space designed to inspire connection and creativity.
Rooted in the nostalgic spirit of suburban college clubhouses, every detail was carefully crafted to create a warm, modern, and memorable brand experience. From the visual identity and packaging system to environmental graphics and digital touchpoints, every element works together to tell one cohesive story.
More than just a café, GEZEL is a welcoming gathering place where stories are shared, ideas flow freely, and friendships grow stronger. It's a place where a great cup of coffee, a fresh pastry, and meaningful conversations become part of everyday life.
✨ Services:
• Branding
• Brand Identity
• Logo Design
• Packaging Design
• Menu Design
• Environmental Graphics
• Merchandise Design
• Social Media Assets
• Brand Guidelines
Designed for good coffee, great pastries, and unforgettable moments.
Check This Out! ☕ 🥐 ✨
FaVv🔥
