We gave users a super simple task on our paper prototype:
𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝟯𝟬-𝗱𝗮𝘆 𝗿𝗲𝘁𝘂𝗿𝗻 𝗽𝗼𝗹𝗶𝗰𝘆.
The trick was, we took out the top menu, search bar, and footer links.
It was painful to watch. People spent over three minutes clicking around in circles and getting...