Victoria Whitlinger

Which design feels more thoughtful to you?

Just built a mock Shopify store for Lume & Lather, a fictional premium bath & body brand I created. Designed the homepage, catalog, and contact page from scratch, taking a brand identity I built and turning it into a full ecommerce experience.

Here's a walkthrough of the store:

Project Title: Lume & Lather Boutique Experience

Description: For this challenge, I designed and built a high-end, responsive landing page for "Lume & Lather," a premium artisan skincare brand. The goal was to create an interface that feels "alive" through intentional motion and...

Designed a brand identity and landing page for Lume & Lather, an artisan bath & body boutique. The brief was earthy but premium. Sage and cream palette, intricate botanical line-work, and a layout that lets the product breathe. Biggest challenge was keeping the logo legible at...