Went with Intentional Design. The lifestyle photography does more work for this brand because an artisanal, handcrafted product needs tactile warmth, not a product grid. The AI one reads generic at a glance.
Minimalism isn't a style choice. It's a discipline.
Anyone can strip a slide down to one line and call it clean. The harder part is knowing what to keep, and why every element that stays has a reason to be there.
This deck runs on that principle. Dark base because contrast is the fastest way to direct attention. One accent color because more than one is a decision you haven't made yet. Grid-locked layouts because when the structure holds, the content doesn't have to fight for space.
I design across industries. Tech, finance, healthcare, consumer brands. But there's something about high-stakes products, the ones where a single presentation can move serious money, that pushes the design thinking further.
This is one of those.
I didn't design this to look like a fintech deck. I designed it to look like a decision has already been made, and the slides are just showing you why.
The identity and guidelines I built received this feedback: ‘They make the identity feel genuinely usable rather than just beautiful.’ For a founder choosing a design partner, that’s a concrete part of the work to ask about.