Tooba Kashif
Turning brand problems into purposeful solutions.
New to Contra
Tooba is building their profile!
Built a brand from scratch. Here's the one decision that changed everything. 👇
When I named this hair serum Gloe , a blend of glow and aloe , suddenly every design decision had a direction. The deep green, the warm cream, the golden tones. It all came from the name.
That's what...
Hey Contra community! 👋
I'm Tooba, a brand identity designer from Karachi, Pakistan, and I'm brand new here!
I have 3+ years of experience in branding and visual identity but Contra is a fresh start for me and I'm genuinely excited to be part of this space.
The cover you're seeing...
