Building a Brand: The Transformative Power of a Name Choice

Building a Brand: The Transformative Power of a Name ChoiceBuilding a Brand: The Transformative Power of a Name Choice

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Tooba Kashif

• May 14

Built a brand from scratch. Here's the one decision that changed everything. 👇

When I named this hair serum Gloe , a blend of glow and aloe , suddenly every design decision had a direction. The deep green, the warm cream, the golden tones. It all came from the name.

That's what brand identity does. One strong idea and everything clicks into place.

What's the first thing you nail down when starting a brand project — the name, the visuals, or the feeling?

brandidentity branddesign contracommunity

Seth D'Creator

• May 16

This work is clean and the product designs are amazing

Tooba Kashif

• May 18

Thank you so much, really appreciate that! 🙏 The product design was one of my favorite parts of this project.

Joseph K. Larbi

• Oct 24

Torrens & Hudson - Brand Identity

Brand identity concept with an editorial serif wordmark, a minimal converging-rivers mark, and a navy, cream and bronze palette.

brandidentitydesign Brand Design Logo Design Adobe Illustrator Adobe Photoshop

Mostafa Moamen

• Oct 24

Nice work 🎉🎉

Julia Calabrese

curator• Oct 23

Which ORBIT pulls you in: the quiet one or the loud one? ✨

One name, two directions. Same idea, an object in motion around a center. A → Heavy extended sans on black. The orbit is built into the O, a ring with a single satellite. Compact, graphic, impossible to ignore.

B → Light, high-contrast serif with a hairline arc and a tiny spark. The orbit is a gesture, a trail you almost miss. Elegant, airy, a little mysterious.

If you ask me, I'd pick A.