Building a Brand: The Transformative Power of a Name Choice

Building a Brand: The Transformative Power of a Name ChoiceBuilding a Brand: The Transformative Power of a Name Choice

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Tooba Kashif

• May 14

Built a brand from scratch. Here's the one decision that changed everything. 👇

When I named this hair serum Gloe , a blend of glow and aloe , suddenly every design decision had a direction. The deep green, the warm cream, the golden tones. It all came from the name.

That's what brand identity does. One strong idea and everything clicks into place.

What's the first thing you nail down when starting a brand project — the name, the visuals, or the feeling?

brandidentity branddesign contracommunity

Seth D'Creator

• May 16

This work is clean and the product designs are amazing

Tooba Kashif

• May 18

Thank you so much, really appreciate that! 🙏 The product design was one of my favorite parts of this project.

Szymon Pasternak

pro

• Oct 2

Dataspire — Brand identity design

Brand Design branding logo

Benjamin C

max

• 2d

feels very sure of itself. i can picture this blown up on a conference stage

Aleksandar Coric

pro

• Oct 2

The Rebranding Challenge - Season Investments

One of the key challenges was deciding what to change and what was worth preserving.

Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.

A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.

The result is a more adaptable system that moves the brand forward without losing its familiarity.

Completed work