Marketing Mix Modeling - MMM
Maximize revenue by optimally allocating your budget in the correct marketing channels. Marketing budget optimization using Machine Learning and Python.
Data Scientist
Marketing Analytics Specialist
Statistician
MySQL
Python
Visual Studio Code
Customer purchase flow
Optimize your marketing strategy by squeezing every possible insight from your historical sales data (days between orders, AOV, IPO, etc).
Data Scientist
Marketing Analytics Specialist
Data Analyst
Microsoft Power BI
MySQL
Maximize Customer Lifetime Value (LTV)
Increase Customer Lifetime Value (LTV) by understanding what makes them spend more in your brand.
Data Scientist
Marketing Analytics Specialist
Statistician
Python
scikit-learn
Visual Studio Code
Refunds reduction
Decrease Refunds by understanding what makes them unhappy about your products.
Data Scientist
Marketing Analytics Specialist
Statistician
Python
scikit-learn
Visual Studio Code
Customer Segmentation
Approach your customers smartly by understanding each and one of your customer clusters.
Data Scientist
Data Analyst
Statistician
Microsoft Power BI
Python
Visual Studio Code